E-food - Internal tools

e-food.gr, founded in 2012 and based in Greece, has become the leading online food delivery service in the country. As part of the Delivery Hero group, e-food has revolutionized the way Greeks order food, offering a seamless and user-friendly platform that connects customers with a wide variety of restaurants and cuisines. With a strong focus on innovation and customer satisfaction, e-food continues to expand its services, including grocery delivery, while maintaining a commitment to supporting local businesses and providing an exceptional user experience.

Client

e-food

Location

Athens, Greece

Period

2024 - Today

Engagement Model

Dedicated Team

Services

Product Development, Web Development

Technologies

React

Areas of Expertise

SaaS & B2B Product Engineering, Enterprise Applications & Complex UIs, AI-Powered Applications & Intelligent Automation

Project info

Client

e-food

Location

Athens, Greece

Period

2024 - Today

Engagement Model

Dedicated Team

Services

Product Development, Web Development

Technologies

React

Areas of Expertise

SaaS & B2B Product Engineering, Enterprise Applications & Complex UIs, AI-Powered Applications & Intelligent Automation

Define

As a fast-growing tech powerhouse, e-food faced three core operational and strategic challenges. First, marketing and promotional campaigns relied heavily on core engineering resources for operational adjustments, creating significant delivery bottlenecks. Second, managing diverse product databases without clear one-to-one item mappings caused complex data fragmentation, requiring an automated way to reconcile overlapping items. Finally, a major opportunity existed to tap into B2B market expansion by building a corporate benefit system that would allow enterprise clients to offer food allowances to employees with centralized monitoring.

Ideate

To address these challenges, e-food partnered with KMB, embedding a dedicated team of engineers directly into their product organization to co-develop three core solutions. First, KMB built a Marketing Self-Service Operations Platform that empowers non-technical teams to manage campaigns independently, eliminating engineering bottlenecks. Second, KMB developed a UI-driven Semantic Product Matching System that generates similarity scores to help operators quickly reconcile mismatched product listings across disparate databases. Finally, KMB delivered a multi-tenant B2B Corporate Coupon & Allowance Platform, enabling enterprise clients to distribute digital meal vouchers to employees while tracking budget usage through real-time analytics.

Thrive

Our partnership with e-food continues to grow through tight-knit collaboration, agile execution, and a shared focus on code quality. By providing a flexible, high-performing dedicated team, KMB helped e-food increase internal operational efficiency, automate complex data reconciliation, and roll out new corporate revenue channels.