Moosend email authoring tool
Moosend delivers email marketing and automation experiences that drive real revenue growth. Moosend's powerful Email Marketing Features help businesses grow by creating beautiful newsletters, automating them and monitoring their performance.
Client
MoosendLocation
London, UK
Period
2015
Engagement Model
Product Development
Services
Product Development, Web Development
Technologies
React
Areas of Expertise
SaaS & B2B Product Engineering, Enterprise Applications & Complex UIs
Project info
Client
MoosendLocation
London, UK
Period
2015
Engagement Model
Product Development
Services
Product Development, Web Development
Technologies
React
Areas of Expertise
SaaS & B2B Product Engineering, Enterprise Applications & Complex UIs
Define
Moosend, a global player in email marketing services provider, came to us asking for an email authoring tool that would produce fully responsive newsletters - something very new and innovative that no other competitor had provided before.
Ideate
This was a very big challenge for us, as we had to work on three distinct technical layers: - Study the capabilities of all major email clients and come up with responsive templates that render perfectly in all of them - Come up with a proposal for a WYSIWYG email authoring tool that respects the rules and structure of the abstract templates - Make sure that the UI and UX of the tool are 100% user-friendly and easy to use.
Thrive
Both our perfect cooperation with the Moosend gentlemen and the challenging nature of the project motivated us to design and deliver a unique mail authoring tool that made Moosend stand out from the competition. Years after its first release, the authoring tool that KMB crafted for Moosend still remains an integral part of the platform's features.
Quote
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